Marketing
Align your Marketing strategy with Sales.
Create a collaborative Marketing strategic investment plan to support your Sales efforts.
Align your investments and activities where it matters most.
Directly in Salesforce.
GO-To-MARKET ALIGNMENT
PURSUIT-Based Marketing
See exactly how marketing spend maps to supporting growth
Adjust campaign priorities to support your growth plans, and show the exec team which marketing investments are fueling strategic deals.
Build pursuit-based marketing plans for strategic accounts
Coordinate executive outreach, persona campaigns, and 1:1 activities months before the opportunity is expected to close, all mapped to timelines and visible to Sales.
LEARN HOW PLNR CAN HELP
Focus your Marketing investments
Marketing / Sales Alignment
Account-Based Marketing
Pursuit-Based Marketing
Marketing / Sales Alignment
Ensure Alignment between your Marketing and Sales efforts
Overcome challenges that often stem from a lack of shared information, misaligned goals, and inefficient resource allocation.
Real-time Demand for Offerings
Collaborate closely with your sales team by having access to the sales territory, customer, pipeline forecasts by Offerings in real-time.
Marketing Investments that support Sales growth
Clearly align marketing investments with sales territories, customers, and specific deals to support business growth initiatives.
Marketing Strategies across Sales Territories
Define and capture your marketing strategies and objectives across your sales territories.
Account-Based Marketing
Master Account Based Marketing (ABM)
Account-Based Marketing (ABM) is a highly strategic approach to B2B marketing where marketing and sales teams work in a highly coordinated fashion to target specific, high-value accounts with personalized campaigns. ABM shifts the focus from lead volume to account quality, enabling businesses to be more strategic, efficient, and customer-centric in their go-to-market efforts.
Increase your Marketing ROI
Because ABM focuses on high-value "Focus" accounts, marketing efforts are more targeted and efficient. Marketing teams can plan their strategies and related investments specific to the account, and in support of the anticipated sales growth. This leads to less wasted budget on unqualified leads and a higher conversion rate, ultimately resulting in a stronger return on investment.
Sales and Marketing Alignment (Smarketing)
ABM inherently demands close collaboration between sales and marketing teams. They work together to identify target accounts, craft personalized messaging, and coordinate outreach. This breaks down silos, fostering a unified "revenue team" with shared plan.
Clearer measurement and accountability
With a focused list of target accounts, it's much easier to track the progress and impact of marketing and sales efforts. ABM provides clearer metrics for success, such as account engagement, pipeline velocity, deal size, and win rates, making it easier to demonstrate value.
Pursuit-Based Marketing
Implement Pursuit-based Marketing
Narrow your focus on securing high-value, strategic deals by implementing Pursuit-Based Marketing (PBM), which is often considered a specialized or intensified form of Account-Based Marketing (ABM).
Reduce Sales Cycles
By targeting key decision-makers within high-potential accounts from the outset, ABM can significantly accelerate the sales process. Personalized content and coordinated outreach address the specific needs and pain points of the buying committee, leading to faster engagement and conversion.
Increased Win Rates for High-Value Contracts
By concentrating resources (time, budget, personnel) on a very limited number of high-stakes pursuits, the likelihood of winning those specific deals dramatically increases.
Optimized Resource Utilization
While seemingly resource-intensive per deal, the overall allocation of resources is highly optimized. Instead of scattering efforts, PBM ensures that the most valuable resources are dedicated to the opportunities that promise the highest returns.
